TikTok Shop6 min read
Photos for TikTok Shop: Specifications and Best Practices
Photo sizes, formats, and rules for selling on TikTok Shop. Wrong photos are rejected in review — learn what the algorithm prefers.
TikTok Shop image specifications
- Main photo: minimum 800×800 px, recommended 1080×1080 px.
- Aspect ratio: 1:1 (square) for main product.
- Format: JPG or PNG.
- Maximum size: 5 MB per image.
- Up to 9 photos per product.
TikTok Shop specific rules
- No watermark on main photo (may be rejected in review).
- No unnecessary text in the main image.
- White or clean background is preferred by the algorithm.
- The photo must clearly show the main advertised product.
Practical tip: Unlike Instagram, on TikTok Shop the discovery algorithm favors products with high-quality photos and clean backgrounds. This directly affects the organic reach of the listing.
Photo strategy for TikTok Shop
- Photo 1: product on white background, high resolution.
- Photo 2: product detail (texture, material, finish).
- Photo 3: product in use or lifestyle context.
- Photo 4: packaging or available color variations.
- Photos 5-9: dimensions, usage instructions, or certifications.
Want to try it now?
Every tool mentioned in this article is available on Lumageni.