Mercado Livre5 min read

Thumbnail for Mercado Livre: Right Size and Tips

Ideal dimensions, aspect ratio, and best practices for creating thumbnails that convert on Mercado Livre. Free tool included.

Ideal thumbnail size on Mercado Livre

  • Recommended size: 1200×1200 px (1:1 aspect ratio).
  • Minimum accepted size: 500×500 px.
  • Format: JPG or PNG.
  • File limit: up to 12 MB per image.
  • Maximum number of photos: up to 12 per listing.

Difference between thumbnail and banner on ML

The thumbnail is the product photo that appears in the search grid and on the product page. The banner is the decorative store image (available only for Official Stores). For most sellers, the focus should be on the thumbnail.

Practical tips for thumbnails that sell

  • Use a white or neutral background on the main photo.
  • Fill at least 80% of the frame with the product.
  • Avoid logos and text on the main photo (ML may reject it).
  • Use secondary photos to show dimensions, details, and usage.
  • Maintain visual consistency across store products.

Practical tip: Mercado Livre gives preference to listings with high-quality photos in sponsored search results. A good thumbnail impacts both organic conversion and ad CTR.

Want to try it now?

Every tool mentioned in this article is available on Lumageni.